You probably have heard about Social Media and if you want to know the benefits that it offers, below is a list of the benefits of social media:

• Awareness- One great benefit of social media is that it brings awareness to many people. It is definitely considered as an inexpensive way for people to get your name or the name of your organization on the web and into the minds of customers, patrons, and prospects. Any person can set up his or her own account on Facebook, Twitter, LinkedIn, YouTube, and some dozens of other sites that are free of charge. You can make as many accounts as you want to be able to help you promote your website, business as well as your endeavors.
• Increase Online Exposure- One major benefit of taking advantage of social media is increasing your online exposure. Google and Bing search engines pick up Facebook and Twitter posts and updates and include them in search results. Try to reference your website on your Facebook or Twitter profile so those people who visit your profiles can see and click your website link. They can then be taken directly to your business’ website, increasing your traffic directly. Indirectly, these searches put extra eyes on your business name, your name, and/or your brand name thereby increasing your exposure. Furthermore, links from social media sites that are linked back to your website often increase your website’s page ranking by being associated with a well-known and trusted website such as Facebook, Twitter, LinkedIn, and a lot more. It can be like the instant boost in credibility or coolness so be sure to try it out and find out how you would be able to benefit or help increase your online exposure.
• Generate Targeted Traffic- One great benefit from social media is that businesses and other organizations can generate traffic to their website, blog, or events. This can be done by posting relevant information and links to your website, blog, etc. right in their social media posts. Twitter is definitely a terrific tool for this and you can use this when appropriate. Once you have earned the right to promote yourself, this is an excellent way to let people know about your business or cause.
• You also need to Identify your Customers as well as their Wants and Needs- If you have already established your presence in social media, then your business would be able to connect with and stay in touch with customers to identify wants, needs, and problems- and communicate your solutions. Try creating some forums on your Facebook fan page and allow your fans to speak their minds about likes and dislikes.

Now that you know the different benefits of social media, it is up to you if you want to try it out.