One of the great advantages of having an online business is all the various software products that can make your business more efficient and easier to run. With the ability to automate large parts of your business, you can conceivably make money all day every day, even when you are away from your computer doing other things or even sleeping.
One of those types of automation is email marketing software. There are a lot of options in choosing your email software and really your budget is the biggest issue. Since many email marketing software solutions are really quite inexpensive, even the full-featured ones, it really is not that much of a strain on even the smallest of budget.
Many email marketing companies will either offer you a free trial or a small fee limited time trial period. That is a great way to take the software for a test drive with minimal expense and virtually no risk to you. This can really help you make your decision before you set up all the emails.
Some important features to consider when looking at various systems are these:
1. Having the ability to track the results of your email marketing is crucial. You must know what works and what doesn’t work. If you don’t know which messages are getting the desired response how will you know which emails to continue and which ones you should change?
You also want to be able to track how many of your emails are actually being opened. Having this information is very important but not all of the less expensive plans will allow you the ability to track this.
2. Most email systems will allow you to send a test email to yourself. This is really important especially if you use a template or HTML. Being able to make sure that everything is working well and looks right is important. You don’t want to send out emails to thousands of people only to find out that you had the wrong information or that the formatting was wrong and it couldn’t be read at all.
3. Many email programs will allow you the ability to build absolutely huge lists. The cheaper or free versions will be quite limited on the number of people you can send emails to in general. That is not such an important consideration right now, but as your list grows you will want to upgrade to a bigger plan that allows you to send emails to more people. You sure don’t want anyone on your list being left out.
The one thing you don’t have to worry about is a shortage of options. Actually, your biggest problem is likely to be narrowing down your list and choosing just one email marketing software program. None of them are very costly so even a small start-up business can afford to do email marketing. Even if you have to start with a bare-bones inexpensive version to start off, it’s important that you start building your list and incorporating email marketing as soon as possible.